Plain English writing on how local businesses get named by Google and AI search.
No jargon, no hype, and sources named so you can check them yourself. Written by Michael Putnam, who runs local businesses in Southwest Florida.
28 August 2026
Seven in ten top-ranked local businesses are invisible to AI
We checked 81 Southwest Florida businesses across eight trades and five towns. Every one ranks on page one of Google. Seventy percent were not named when ChatGPT was asked to recommend someone in their own trade and town. Here is what the data shows.
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16 August 2026
Does schema markup help AI search? What the 2026 data actually shows
Somebody has probably told you that adding hidden code to your website is how you get recommended by ChatGPT. A controlled study of 1,885 pages tested that claim this year. It did not hold up. Here is what works instead.
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